One day on a visit to the market in a garment showroom, attention went to a group of fashion professionals who were viewing the products and chatting very softly about their dreams. They were not confident to discuss it openly they were hesitant but gradually they started expressing their hidden talents. One girl said with sad words "Maam we had participated in 4 to 5 fashion events, but were unable to get the recognition even for a single design only celebrities and top designers are being talked about ". After this incident of the challenges faced by that group GFF was provoked do something in real manner so as to provide a boosting opportunity to such professionals. Global Fashion Federation always dreamed to minimize the challenges for new comers and professionals and bridge the gap between fashion professionals and the global market. GFF started this venture with a vision to be mentor of Fashion creative’s and also to promote India as Fashion Tourist destination among fashion enthusiasts across the globe and bring into their notice the upcoming designers and their efforts.
Couture Runway Week strongly promotes the fashion designers to take full advantage of and increase their business value through improved prospects. It is a platform that with professionalism and Well organized. It gives opportunity to designers who have the enthusiasm to learn and innovate. With these ideas Global Fashion Federation does an effort to associate together designers from different traditions and culture.